Services
Six ways into the brand system.
Each service below is a scoped, dated engagement — not a subscription funnel. Most clients start with a positioning study or a full brand system and add a governance retainer once the specimen board is live. Pricing is quoted in CAD and depends on company size and existing material.
SVC 01
Brand Discovery & Positioning
CAD 3,800 – 7,200
A positioning study that establishes category, audience and the one claim competitors cannot credibly make. We interview leadership, audit every existing touchpoint, and run a structured competitive read before drafting a positioning statement the whole company can repeat without a script. This is the foundation stage — every later brand voice and visual mark decision is checked against it, and most engagements begin here because a shaky positioning study makes everything built afterward wobble.
SVC 02
Verbal Identity & Brand Voice
CAD 3,200 – 6,000
A verbal identity guide covering vocabulary, sentence rhythm, tone range across support, sales and leadership contexts, and a retired-phrases list so the brand voice stops drifting between departments. We workshop real examples — an actual support reply, an actual proposal email — and rewrite them live, so the guide reads like decisions already made rather than abstract advice nobody applies six weeks later.
SVC 03
Visual Identity & Mark Systems
CAD 5,500 – 12,000
A full visual mark system: logo and lock-up variations, colour palette with contrast-tested pairings, type system, grid logic and an application library covering site, deck, packaging and signage. Every mark is checked against a plain noisy-feed test — shrunk to a thumbnail, placed next to five competitors — before it is approved. The deliverable is a documented system any designer can apply correctly, not a single hero file only we understand.
More Services
Research, direction and governance.
SVC 04
AI-Enhanced Brand Research Sprint
CAD 1,800 – 3,400
A one-to-two-week sprint that uses AI tools to compress competitor audits, category-language mapping and audience research that would otherwise take a small team a month to gather manually. Every finding is reviewed and interpreted by a human strategist before it shapes a single recommendation — the sprint speeds up the reading, not the judgment. Useful as a standalone diagnostic before committing to a full brand system, or as the research base feeding a positioning study already underway.
SVC 05
Content Direction & Touchpoint Mapping
CAD 2,600 – 5,200
A touchpoint map that shows exactly where the brand system applies — website, proposal deck, packaging, social presence, email signature — paired with content direction covering what each touchpoint should say and in what order. This closes the gap between "we have a brand guideline" and "our brand actually looks consistent," because it tells a busy team precisely which rule governs which surface, with no interpretation required.
SVC 06
Brand Governance Retainer
CAD 900 – 2,200 / month
Ongoing brand governance: a monthly review of new marketing, sales and product material against the specimen board, quarterly system audits, and direct access for quick sign-off before something ships. Retainers exist because a brand system decays the moment nobody is checking it — new hires improvise, agencies drift, and within a year the mark and voice have quietly diverged again without anyone deciding that on purpose.
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Not sure which specimen fits?
Tell us where the brand currently breaks down and we'll recommend a starting stage — no obligation, no hard pitch.